packaging design

Bouncy Body — Vibrant Coffee Scrub Packaging Series

concept

We wanted to make a packaging system for Bouncy Body, a range of natural coffee scrubs, that will attract people's attention right away, make them happy, and show off how each variety smells and feels. There are a lot of different scrubs in the collection, each one based on a different ingredient. These include citrus, chocolate, honey and oats, lemongrass, and the exotic Arabian version.

challenge

The hardest part was finding a balance between a fun visual identity and a clean, stylish execution that would appeal to a lot of people. We also had to: Make sure that each SKU is clearly different from the others while still being part of a whole system. Make sure it works in a moist, humid place (like the restroom). Make yourself look good for photos and social media. Stay within a reasonable budget for packaging that works for both DTC and retail.

solution

We made a bright range of stand-up zipper bags that are useful for body care and look great on shelves and screens. The hero graphic is a soft, gradient-based bubble pattern that plays with the idea of skin softness, foam, and movement. This goes along with the brand name "Bouncy Body." There is a colour coding for each flavour variant, which makes it easy to tell them apart right away.

This project covered full visual development,

such as a brandmark, colour system, layout design, and packaging that was ready to print for all SKUs. The design concept works best for Instagram and e-commerce because each product is easy to spot by its colour and arrangement. The logo is a modern, cheerful, and rounded "B" made up of two mirrored shapes. We used a simple central label to bring attention to the product name and let the bright background shine. The system was designed with flexibility in mind, so it's easy to add new varieties, gift packages, or limited editions. Colour became the main way the brand expressed itself. Each variety got a vivid, bright colour scheme that shows off its scent and mood right away.

industry: health & beauty
project type: packaging design
client: BB

project overview

Bouncy Body is a lively skincare brand that makes natural coffee scrubs in five different flavours: Citrus, Chocolate, Honey & Oats, Lemongrass, and Arabian Edition. Our design challenge was to make a bold, happy packaging system that conveys the sensory essence of each perfume while yet being useful, elegant, and easy to grow. We made a series of stand-up pouches that can be used in several ways. Each SKU has its own color-coded identity and a dynamic gradient bubble design. The simple label and rounded logo make up a clean, modern core that connects the whole collection. The end result is a collection that looks good together and feels fun, new, and ready for e-commerce. It's excellent for the young, self-care-focused demographic that Bouncy Body talks to.