brand identity, packaging design

D'Caramel Patisserie. Brand Identity. Packaging Design

concept

Using a pastel palette and complex hand-drawn images, D'Caramel Patisserie's branding accentuates elegance and workmanship. Functional, neat packaging highlights handcrafted quality by fusing contemporary design with utility to strengthen the brand.

challenge

Ensuring congruence with their identity and audience expectations, D'Caramel Patisserie's vision and values should be translated into a coherent branding solution that elicits the right emotions and successfully delivers the brand's message.

solution

Using several logo and pattern ideas, our designers captured D'Caramel's handcrafted attitude. Inspired by pastries and the Texas bluebonnet, the unique hand-drawn design elegantly and culturally significant expresses the brand's local roots and identity.

Making Elegance: D'Caramel Patisserie's Branding and Packaging Design

The logo was painstakingly changed to get just balance and intelligibility. The hand-drawn design was simultaneously adjusted to guarantee it was coherent and detailed. Every component of the design was painstakingly created to look harmonically across several packing sizes. Combining the logo and pattern into the packaging design came next. Our main goals were to design a functionally and aesthetically pleasing arrangement. The simple and beautiful packaging design lets the great graphics and sophisticated typeface to take front stage. With great attention to the folding and construction to guarantee product protection and improve presentation attractiveness, every box is made to be both aesthetically pleasing and functionally useful. The color scheme consists mostly in soft pastels; light blue, cream, and pale green create a delicate and refined look. Subtle, subdued images in complimentary colors provide visual appeal and depth. Emphasizing the handcrafted nature and artistic quality of D'Caramel's products, the packaging features detailed, hand-drawn representations of many patisserie delicacies and natural elements.

publish date: Bronze A' Design Award for Graphics, Illustration and Visual Communication Design
project type: logo design, packaging design, brand identity
client: D'CARAMEL

project overview

Our collaboration with D'Caramel Patisserie is evidence of the ability of careful design. From the first idea to the finished work, a dedication to quality and a strong awareness of the core of the brand guided every stage. This project emphasizes our capacity to design not only aesthetically pleasing but also very significant and useful works.