packaging design, brand Identity

Fruit Bar. Logo & Packaging Design

concept

Renowned for their dedication to natural and healthy products, Prime Bio came to us to design a striking and interesting packaging for their next fruit bar range. Designing packaging that not only reflects the natural, healthy components but also grabs attention on the shelves, therefore appealing to both adults and children equally.

challenge

Apart from designing the Prime Bio Fruit Bars' packaging, our team also had to create a unique logo that would capture the core of the brand and form a major component of the visual character of the product. Designing a logo that would be vivid, entertaining, and instantly identifiable—that which would fit the Fruit Bar product line's lighthearted and health-conscious attitude—was difficult.

solution

Every fruit bar flavor—orange for apricot, purple for figs, blue for plum, green for dates, and red for the multifarious fruit mix—is matched by a unique, vivid color. This color-coding helps consumers immediately identify their preferred flavor and makes the product line consistent and eye-catching on the shelf.

Every box has a happy fruit figure that symbolizes the main ingredient to improve the enjoyment and approachability sense.

These people are meant to be pleasant and approachable, which appeals especially to younger customers while nevertheless preserving a health-conscious image that speaks to adults. The “Fruit Bar” logo uses a bold, rounded typography that expresses warmth and approachability. The vivid colors of the design highlight even more the slightly curled letters that give the logo a lively and dynamic impression. The whimsical and vibrant world of fruits themselves inspired the box design. We wanted to convey the natural healthiness of the product while visually appealing to a wide audience by capturing the spirit of every fruit in a colorful and interesting manner. These people are meant to be pleasant and approachable, which appeals especially to younger consumers while still preserving an image that speaks to adults that is health-conscious.

Awards: A' Design Award for Packaging Design Category
project type: logo design, packaging design, illustration
client: PrimeBio

project overview

Children and adults will find Prime Bio's fruit snacks appealing since their packaging design deftly combines fun and health. The package distinguishes itself on the shelf and effectively conveys the natural and healthy aspects of the product by employing vibrant colors, playful characters, and unambiguous health messaging. Covering logo use, color palettes, typeface, and tone of voice, a thorough brand book guarantees consistency across all media. To keep brand consistency, it also features graphic components and application examples. The branding of Healthy Line expresses its aim of supporting environmental and personal health as well as of building trust and awareness in the health food sector.