packaging design

TRIORA WOOD. Acrylic coatings product line. Packaging Design

concept

Design a packaging system that reflects product quality, simplicity of use, and visual unity while giving each SKU its own recognizability.

challenge

To create a line that not only maintains brand consistency and clarity across several subcategories but also obviously sets TRIORA WOOD apart from other corporate trademarks on the shelf.

solution

Using actual material imagery, a well-defined typographic hierarchy, and icon-based infographics, we took a minimalist and methodical design approach. These decisions clarified the message, enhanced the visual effect, and raised the premium positioning of the product.

packaging design for paint and varnish products

Developed as part of a full-scale brand system for a range of premium acrylic coatings meant for wood and mineral surfaces, the TRIORA WOOD packaging line.

While creating obvious distinctions both inside the line and from other business trademarks, our aim was to keep visual consistency across the product range. Depending on the coating's application, every container has a powerful, simple design backed by big, readable typeface and full-bleed textured photos highlighting either wood, parquet, bark, cut logs, or natural stone. This strong use of material textures instantly conveys the function of the product and gives a tactile, quality sensation.

publish date: 2020
project type: packaging design
client: TRIORA

The user experience is greatly influenced by icons and infographics, which help users navigate technical information by highlighting advantages, application techniques, drying durations, and safety measures.

To easily categorize product kinds including Nature Lack, Protect Lasur, Antiseptic Grund, Parquet, Lack Interior and Aqua Stone, we used a modular, color-coded approach throughout the collection. Whether consumers are treating internal parquet flooring or safeguarding external wood, this framework enables them to rapidly find the appropriate solution.

project overview

Our TRIORA WOOD packaging line was created to combine several high-quality acrylic finishes while preserving strong brand identity. Every item has unique natural textures—wood, bark, or stone—paired with simple design, legible typeface, and logical infographics. This strategy improves shelf impact, guarantees simple navigation, and visually distinguishes the product from other corporate trademarks. The outcome is a contemporary, premium appearance that attracts do-it-yourselfers as well as professionals.