logo design, brand identity, label design

We Love Local. Brand Identity, Label Design

concept

We Love Local appeared as a daring project in a society ruled by mass production and protracted supply chains with a straightforward goal: to reestablish people's connection to the food cultivated literally in their own backyard. While creating a brand identity that honors community, sustainability, and openness, the project's main goal was to assist local farmers and give customers top-quality fresh food.

challenge

The client came to us with the difficulty of turning a grassroots concept into a powerful, unified brand that could flourish across point-of-sale materials, packaging, and retail settings without compromising its authenticity or goal.

solution

Using bold typefaces, bright color palettes, and a straightforward but strong logo featuring a hand-drawn heart replacing the letter "O" in LOVE, we created a visual language that feels new, organic, and genuinely human. Expressing both emotional connection and local pride, this famous component became the heart of the company.

From market signs and eco-friendly tote bags to bespoke vegetable packaging and promotional materials, we developed a system across all brand touchpoints that is consistent, easily scalable, and very recognized.

Every container label communicates quality and ease using colour coding by product and clear, readable typeface (e.g., "no need to wash," "100% organic"). While the use of bold product names and fun designs helps the brand stand out the shelf, the pleasant, lowercase typeface strengthens approachability even more.

publish date: 2024
project type: logo design, brand identity, label design
client: We Love Local

Main Deliverables:

System of brand identification;

Color strategy and typography;

Design of packaging for more than ten SKUs;

Visual language for in-store communication;

Sustainable and reusable goods (boxes, totes)

Bright, crisp sleeves cover clear containers to highlight freshness and decrease visual clutter. Every fruit and vegetable is matched with its own color theme—from lively orange for carrots to soothing purple for onions.

Visual Breakdown Packaging:

Branded crates, shelf signage, and posters offer uniformity and charm to the physical store area, fostering confidence and awareness.

Designed for environmentally aware consumers, reusable bags and kraft boxes have strong, heart-driven designs that are not only attractive but also useful for market excursions.

project overview

Designed to assist local farmers by encouraging fresh, organic produce cultivated in the community, We Love Local is a branding and packaging initiative. The aim was to create a bold, pleasant brand that sticks out on shelves and links customers with locally sourced products. To emphasize product advantages like "100% organic" and "no need to wash," we created a strong, heart-driven logo, bright color-coded packaging, and straightforward communication. The outcome is a consistent brand system that fosters consumer confidence and honors local pride.