logo, corporate identity

Event agency. Logo & Corporate Identity

concept

MtoEM is a creative agency focused in creating emotional connections via branding. The agency's name, Motion to Emotion, captures its basic idea of turning movement, design, and strategy into a memorable brand experience.

challenge

The objective was to create a smart and fashionable brand identity that preserves an original and artistic touch yet communicates modernism, elegance, and professionalism. Strong brand recognition across several platforms and applications depends on the branding system being both timeless and flexible.

solution

Strong brand identification is guaranteed by the seamless extension of the branding over digital and print media. Modern typeography, a neutral yet strong color scheme, and clean layouts taken together create MtoEM's brand presence that is both memorable and powerful.

The MtoEM logo employs a strong, contemporary typeface in an exquisite serif style.

Subtle umlauts and geometric forms accentuate the brand's uniqueness; the custom ligatures and letter spacing produce a sense of elegance and high-end appeal. The typeface guarantees clear and efficient communication over all brand materials by balancing modern aesthetics with a polished and timeless feel. Coral Pink is a warm and creative accent; Pewter Grey and Iron Grey is a powerful, balanced neutral ground; Pearl Grey is a light and airy contrast; Charcoal Grey is depth and refinement. This mix communicates professionalism, luxury, and a subdued but assured brand presence.

publish date: 2018
project type: logo, corporate style
client: Motion to Emotion agency

The corporate identity is developed on a flawless integration of branded elements reflecting the agency’s sophisticated and modern look. Business cards radiating expertise and exclusivity show a startling contrast between matte black and soft coral pink. With understated branding elements, letterheads keep a simple and elegant approach that highlights communication’s clarity and grace. Designed with elegant finishes and embossed typeography, envelopes and folders improve tactile experience and guarantee a quality feel. Using premium fabrics and well placed accents to improve brand impression, branded shopping bags have the same elegant look. From all physical and digital touchpoints, office supplies—binders, badges, digital apps—keep uniformity and a flawless brand experience.

project overview

MtoEM is positioned by the created brand identity as pioneer in emotional branding and creative strategy. The firm distinguishes itself in the market by means of the improved visual system and sophisticated branding features, thereby creating a strong and long-lasting impact on clients and associates both.