packaging design, illustration

Judinström Beer – Hej! Je m'appelle Olsen

concept

Deep connection to Norwegian background, its breathtaking scenery, and centuries-old brewing customs defines Judinström's identity.

challenge

Our crew was assigned to develop packaging for Hej! Je m'appelle Olsen, a farmhouse ale that epitomizes the simplicity and sincerity of a Norwegian way of life.

solution

The narrative of the beer centers on Olsen, a classic Norwegian character—a admirer of his own country with rich brewing customs. Through visual narrative, the design was to capture the purity of Norway and the friendliness of its people, therefore representing the essence of the nation.

Gaining Norway's Soul

Olsen is more than just a name; he's the epitome of a Norwegian beer enthusiast— straightforward, strong, and very rooted in his country. Through its approachable images and careful story, the design captures his character and invites consumers to join in his passion of great beer and magnificent environment.

publish date: 2024
project type: packaging design, illustration
client: Judinström Brand

The label boasts a gorgeous fjord surrounded by snow-capped mountains and deep pine trees. The calm view, broken sometimes by a small red cottage, captures the harmony of nature and history that defines Norway.

The product name, “Hej! Je m’appelle Olsen,” is clearly shown in a neat, strong typeface, therefore fostering an approachable and inviting tone. Combining Norwegian and French gives a distinctive touch that suggests a worldwide appeal while keeping anchored in its Nordic roots.

With its strong Viking-inspired symbolism, the Judinström logo ties the modern design to its legacy and accentuates the great regard for history and tradition of the business.

Blues, whites, and reds taken together reflect the Norwegian flag and the calm tones of the local landscape. White space’s subdued utilization improves the product’s clean, reviving appeal.

The design gently encircles the can to inspire the customer to investigate the whole label. From the great settings to the finer product details, every position presents a fresh perspective of the story.

project overview

Hej! Je m'appelle Olsen's packaging design deftly combines modernism with legacy to create an experience that appeals to local as well as foreign customers. It's an homage to Norway's ageless landscapes and relentless love of brewing, not just a beer can. This project shows how design and narrative may combine to produce an engaging brand experience, therefore turning an ordinary good into a tribute to history and culture.