packaging design

Packaging Redesign for ZEBRA Varnish Line

concept

The new design employs textured photos and a modular structure to show off the product's function and the surface of the material. A bold, crisp label system makes it easy to find the product on the shelf and shows that it is high quality.

challenge

The brand's old packaging didn't show how modern and competitive it was anymore. The design didn't work well across SKUs and didn't clearly show the benefits of the product or where it came from.

solution

We designed a single package system for all of our products that makes it easy to tell them apart. We did this by mixing high-end minimalist design with images of natural materials and clear product message.

We designed a single package system that mixes natural materials with a modern, simple design. This balances ZEBRA's history with a current look.

The ZEBRA logo was kept but improved with higher contrast and better placement, making it a constant anchor across the spectrum. The tactile, material-based images—stone, wood, boat, or parquet—on each product set it out from the others. These images make it easy to see what the product is for and make it easy to find on the shelf. The design uses bold sans-serif fonts and a simple icon-based layout to make it easy to understand and find the most important benefits of the product quickly. A black-and-white label layout makes SKUs look more cohesive and different from each other. All versions come with a 4-in-1 advantages block that clearly shows aspects like how glossy it is, how long it lasts, and how long it takes to dry. The outcome is a high-quality, reliable look that stands out in the crowded wood coating industry.

industry: home & lifestyle
project type: packaging design
client: ZEBRA

project overview

This rebranding not only made the products stand out more on store shelves, but it also made them easier to recognize and more appealing in all types of stores. Customers can now immediately tell the difference between each variety, and the unified design makes them trust the brand more and stay loyal to it. The new ZEBRA packaging makes the brand look both timeless and trendy, which is a must-have improvement for a product line that professionals and homeowners have loved for decades.