Brand Strategy. Visual Identity. Packaging Design

Wink Lashes

concept

German firm Wink Lashes is well-known for its excellent, professional-grade artificial eyelash extension products. Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, Mini Kit is their core range of products.

challenge

Developing a visual identity representing the brand's dedication to quality and elegance would prove difficult in the beauty sector. Reiterating the brand's high-end status, our design team set out to create a visually arresting and functionally sound package solution.

solution

Dark, matte backdrops along with glittering copper accents help to define Wink Lashes' product line's simple yet opulent look. This mix not only radiates refinement but also raises the products' apparent value.

Rich black matte basis used in the packaging acts as a canvas for the complex copper-foil images and typography.

The contrast produces an arresting visual impact that grabs viewers' attention and suggests luxury and exclusiveness. The copper highlights bring warmth and richness, therefore improving the whole design. Maintaining a consistent design language, the packaging consists of several box sizes to suit various items. The packaging is created using environmentally friendly materials in keeping with contemporary customer expectations. Using recyclable paperboard guarantees that luxury does not come at the expense of environmental responsibility in line with the brand's sustainability objective. The famous eye graphic, radiating with intricate lines that represent light and brilliance, is fundamental to the design. This striking concept not only fits the brand's emphasis on eyelash care but also produces an instantly identifiable powerful visual identity. The idea of improving natural beauty suggested by the radiating lines fits the goal of the product.

Awards: Gold A'Design Award
project type: Brand Strategy. Visual Identity. Packaging Design. Brand Guideline. Social media.
client: Wink Lashes

project overview

In the cutthroat beauty industry, the Wink Lashes container design deftly blends elegance with a modern approach to produce a visual identification. Simple color the pallet, copper highlights, and elegant typeface guarantees the brand radiates elegance and excellence. This project highlights our capacity to provide design solutions that not only appeal aesthetically but also complement the main values of the brand and market orientation.