get quote Good coffee packaging keeps the coffee fresh and tells a shopper in a few seconds what’s inside and why it’s worth the price. For most roasters that means a valved bag (a stand-up pouch, a flat-bottom bag, or a side-gusset bag). The front panel carries the brand, the coffee’s name […]
read moreA packaging design brief is a short document, usually one to three pages, that tells a designer what you’re making, who it’s for, what has to appear on the pack, and how you will judge the result. A good brief answers ten questions: what the project is, what the product […]
read moreA rebrand for a consumer packaged goods brand comes down to nine stages, after one decision up front: whether you need a refresh or a full rebrand. Then audit what customers already recognize, set the budget and the team, define the positioning, write the brief, design the identity and the […]
read morePackaging design for a single product typically costs anywhere from a few hundred dollars to well over $50,000. Where you land depends mostly on who you hire. A freelancer usually charges between $500 and $2,000 per design. A specialist packaging studio typically charges $2,500 to $8,000, depending on how many […]
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